Our Story

My Asho Launches

My Asho launches in June 2009 with designers including Toju Foyeh, Aimas and Urbanknit. First website of its kind and proud of it!

Did you know? – the name My Asho comes from a Yoruba word “așo” meaning cloth and pronounced ash-awe

Amazing Support

Much needed support for the industry came following launch of ARISE magazine and the rise of the super fab fashion bloggers.

Our designers continue to deliver stunning collections, showcasing at Africa Fashion Week South Africa, and Mercedes Benz Fashion week in New York.

Amazing support from the blogs – Thank you!!!

My Asho Goes Global

In 2011, we launched our pop up store – popping up in London’s trendy Notting Hill.

With celebrities endorsing our products and our very sweet and supportive customers helping to spread the word, we gain more and more followers around the world.

Our Big Relaunch

Following customer feedback and growing demand, we now offer a bigger and better service. Not 1 but 2 sites! Check out myasho.com for high end pieces, and myashomarket.com for fun and affordable quality pieces.

We have faster delivery times to more destinations worldwide, secure payment facilities, hassle free courier deliveries. Oh – and products are always on hand to deliver. No more waiting!!!

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