My Asho is an online shopping website which was launched in 2009. Based in London, England we work with African designers across Africa and the rest of the world, selecting pieces from their collections which we believe our customers will like, and retailing them online.
Over the past 5 years, we have steadily grown - selling to more and more customers around the world, and connecting with more designers and artisans to bring you a wider variety of products - each with a unique story of its heritage. Click here to view Our Growth Timeline.
When selecting our products, our (very small) team tries to identify something special for every type of person - be it those who like bold colours, or those with more minimalist tastes. The MY in My Asho represents YOU the individual. YOU make each piece unique to YOU. ALL our pieces are produced in very limited quantities, so a My Asho item is a great investment piece that should be treasured.
Through our blogs and newsletters, we like to share stories with you. Stories of history, culture, experiences and perspectives. Keeping you connected to the fabric of Africa. You can also check out our styling tips and share your African fashion stories with us through our extensive social media networks.
We firmly believe in the trade not aid message, so shop with us because as we grow, our designers, craftsmen and tailors such as Shalom grow also. We're open to collaborations and partnerships and are always looking to make new friends! Do connect with us and let us know what you think of our Site. Ask us questions, leave a comment, tell us what you think - we love to hear from you.
Comments (2)
Larissa Nowak
31 Mar 2015 18:48:35
Hello,
I absolutely love what you're doing! It's great. I'm located in California, and in the process of trying to open a mobile fashion boutique. I'd like to sell unjque items from independent designers abroad, as well as fair trade items. and it seems as though you're doing the same! If at all possible, I'd love to learn how to connect with these designers in Africa...or if there's also a way we could do business together as well, I'm open to it. I love your items, they're beautiful...just what I'd like to sell in my boutique.!
I hope to hear back from you.
Cheers!
Carly Griggs
3 May 2014 09:18:32
Just discovered your website - love it!! I was born and bred in England but have been living in Tanzania for 5 years now and I just love all of the African prints. I just purchased some new fabric (kitenge here in Tanzania) and was looking for inspiration online for what to do with it when I stumbled across your website. I'm also a firm believer of trade as aid and think what you are doing is great. Will spread the word and good luck to you! :)