African prints have experienced tremendous worldwide popularity in recent years
Across the continent however, these prints have always been commonly used - be it ankara (West African wax print) or khanga (East African print)
Did you know?
The African textiles industry is suffering
In Nigeria alone, over 700,000 jobs have been lost within the last decade
In Ghana, from over 20 textiles firms in the 90s, the country now has only 4 major textiles factories employing under 3000 Ghanaians
Imported Chinese fabrics and pirated prints are destroying industries across Africa
What are we doing?
My Asho is taking action!
We are working directly with fabric manufacturers based in Nigeria and Ghana, selecting locally produced prints and working with our designers to create collections available to purchase exclusively on My Asho Market.
It's a small step, but we encourage you to support Africa produced African prints. Go to authorised dealers or contact the manufacturers directly. #tradenotaid