The Ituen Basi brand is a celebration of individuality and feminism, a stylish combination of timeless elegance with a contemporary twist. Ituen has forged a subtle yet distinct signature inspired by couturiers of old as well as her many years of experience in the fashion industry. The brand is synonymous with the tradition of the finest quality infused with unquestionable creativity. Her spectacular presentation is often seen as the result of fusing experiences.

Ituen Basi completed a BA Theatre Arts degree at the University of Ife in Nigeria where she also designed and tailored costumes and garments for stage productions and beauty pageants. Following her time at university, Ituen deepened her knowledge and formalized her experience in the fashion industry by studying at the acclaimed London College of Fashion

Ituens education and experience have helped her develop a blend of exceptional skills in design development, pattern engineering and bespoke tailoring. Her unique approach produces exceptional but wearable art pieces which are contemporary expressions of enduring sophistication. Her message remains consistent across each exclusive collection– its in the detail.

Apart from designing and producing garments under her label, Ituen also runs a garment manufacturing unit which produces small runs for independent designers, micro fashion businesses based both in Nigeria and the UK.

The new collection stays true to the essence of the Ituen Basi label – an ultra feminine silhouette with dresses skimming the body and hems grazing the knee. The streamlined collection belies the intricate craftsmanship synonymous with the label. Each piece is designed to stand-alone or complement another. The cut, fit and complementing soft tailoring ensure the garments move with flattering fluidity.