Founded in 2005 by South African designer Chantel Koning, this label is edgy, versatile, accommodating and just so friggin’ cool!

Chantel’s longtime love of fabrics – wools, cottons, silks, lace, was inherited from both her mother and grandmother, who strongly encouraged her design ambitions (thanks Mommas!). Working and getting the most of out fabrics is Chantel’s passion and celebrating Africa, her main cause.

You can find YouMeWe at Spitafields market in London. Or shop her exclusively handmade for My Asho Market collection here.