A new week, a new fashion week on the continent of Africa, this time courtesy of Lagos Fashion and Design Week (LFDW).
Now, you may be forgiven for suffering from Fashion Week fatigue (Ladybrille makes a strong case for more synergy and less duplication here) and we sympathize, but, let’s put it this way – if there was some sort of Olympics for fashion weeks in Africa, LFDW would certainly be a top contender. This year (Wednesday to Saturday this week, actually), LFDW returns at the newly minted Ocean View with a new title sponsor and a line-up of just under 50 designers, not to mention the 10 vying for the Young Designer Entrepreneur of the Year award.
So, while we wait for the frenzy, fun and footage, here’s what we’re most excited about apart from, you know, the CLOTHES!
GROWTH & CONTINUITY: To our minds, LFDW is a big coming out party where our favourite designers showcase their growth over the past year, so it’s particularly fitting that this year’s theme is ‘Growing From Within.’ How will Jewel by Lisa re-interpret their signature beading? How has Josh Samuels grown since they won the Young Designer award last year to much applause? Which of the 10 young designers will take our breath away this year? All this and more in a few hours…
EXHIBITIONS: It’s great to see clothes swish down the runway, but it’s even better to see them up close and personal. Anxious to touch one of Anita Quansah’s masterpieces? Itching to make instant purchases? You’re in luck!
ROWS AND ROWS OF FASHION: From the front row all the way to the back, everyone from bloggers to buyers and fulltime fashionistas ups the ante in showcasing the best of local and international fashion. We’re particularly interested in those who know their Maki Oh from their Christie Brown and will be #wearingafrican like there’s no tomorrow.
THE SHOWS: You’ll get it all here – from the thumping soundtracks to the exquisite (and sometimes over-the-top) showmanship (THE Okunoren Twins are showing at LFDW for the first time this year, and if their previous shows at ARISE are anything to go by, you *will* be entertained), to drop dead models and top notch organizational skills. LFDW is to a fashion enthusiast what Vegas is to a gambler. True story.
THE SPINOFFS: Shows are good, but growth is better, and with a visionary entrepreneur like Style House Files’ Omoyemi Akerele at the helm of affairs, who know what delicious spinoffs LFDW will inspire this year? Last year, we saw some of our favourite LFDW designers at Selfridges, and who can forget the Woven Threads exhibition showcasing local ingenuity like adire and aso-oke? Oh, and if you don’t already know, Style House Files is also introducing the Fashion Business Series this Wednesday where you’ll get a chance to interact with industry heavyweights from Mr. Segun Aganga (Nigeria’s Minister of Industry, Trade and Investment) to Simon Burstein (CEO of Browns, London).
All that’s left now is for us to dust off our notepads…and wait. Sigh. Can’t make it down to Lagos? No worries. There’ll be a live stream courtesy of Ndani and My Asho will bring you updates on everything you need to know.
Anything in particular you’re looking forward to?