My Asho is an online shopping website which was launched in 2009. Based in London, England we work with African designers across Africa and the rest of the world, selecting pieces from their collections which we believe our customers will like, and retailing them online.

Over the past 5 years, we have steadily grown - selling to more and more customers around the world, and connecting with more designers and artisans to bring you a wider variety of products - each with a unique story of its heritage. Click here to view Our Growth Timeline.

Items from My Asho Market

When selecting our products, our (very small) team tries to identify something special for every type of person - be it those who like bold colours, or those with more minimalist tastes. The MY in My Asho represents YOU the individual. YOU make each piece unique to YOU. ALL our pieces are produced in very limited quantities, so a My Asho item is a great investment piece that should be treasured.

Through our blogs and newsletters, we like to share stories with you. Stories of history, culture, experiences and perspectives. Keeping you connected to the fabric of Africa. You can also check out our styling tips and share your African fashion stories with us through our extensive social media networks.

We firmly believe in the trade not aid message, so shop with us because as we grow, our designers, craftsmen and tailors such as Shalom grow also. We're open to collaborations and partnerships and are always looking to make new friends! Do connect with us and let us know what you think of our Site. Ask us questions, leave a comment, tell us what you think - we love to hear from you.