The 10th edition of Mozambique Fashion Week promised to be as memorable as ever. The week long event showcased international, national, young and still in school designers that presented their menswear, womens wear and kid collections; along with a series of after parties hosted by international DJ's.
Based on what was available via social media, website, footage sent over by my friends that attended and/or presented their collections, I was able to gleam something about the show. I know that Vodacom was the main sponsor of the event however I still think that a much better job could have been done in terms of production, given the stage that MFW is at.
First of all, in the past years MFW would hire renowned South African photographer Simon Deiner who is known to be one of the best in African fashion photography. Recently the production team has chosen to change photography studios which resulted in bad photos which are then posted on facebook that we all know decreases the photo quality. If that was not enough, a majority of the photos were badly taken, and essentially useless for media purposes. This was a point that almost everybody including designers weren't happy about.
In regard to the items showcased, I think that it has improved a lot from last year in terms of design and quality of the items presented on the catwalk. Still it is evident that the production should improve the criteria to be able to present because certain collections were far from ready to be on the runway, which reflects badly on the event as a whole.
Obviously the after parties were the best, but then again like we Mozambicans say “ In December all bets are off”, but at the end of the day this is all about the clothes and designers. I honestly do believe that a greater effort should be made in making the most of these seven days. Things such as inviting buyers, media outlets from other countries, making sure that the biggest advertising efforts aren't around the after parties, and simply making it a worthwhile effort for the designer that puts in time and work for this.
Anyway, leaving the negative points behind, we did get to see some beautiful looks that brought heritage, culture and modern times together. Have a look and share your thoughts.