Samantha Cole London is an International Award Winning Contemporary British Brand, an accolade that was received for her Spring/Summer 09 Collection during New York Fashion Week for Best Womenswear Designer. She has been thrown into new realms of success since her award an has continued to go from strength to strength.

Following her New York success, this new up an coming label has become a magnet for press culminating in numerous features and interviews worldwide from front page covers to full page spreads including a feature in Sept. 09 NYTimes.com Magazine due to Supermodel Lara Stones selection, further increasing her exposure within the industry.

She was recently appointed as a Goodwill Ambassador for -Stop the Child Hunger Campaign- under the umbrella of CATWALK THE WORLD  an most recently received a nomination for Innovation in Fashion Design from Arise, AFI in Johannesburg, SA 2009.

Samantha Cole London draws influences from modern day trends without completely relying on it for the direction and purpose of her collections. She is a designer who has always had a passion and flair for fashion and was able to explore and develop this through working in the design room of Burberrys and attending The London College of Fashion were she graduated with a Degree in Fashion and Management

The Typical SCL customer wears this label to make a statement and convey a characteristic of their personality through unspoken words.

She challenges the definition of style and beauty and aims to make each garment an independent design capable of holding its own but still conveniently resides within the scope of the collection. SCLs philosophy is to interprete a trend, a thought, a mood by de-constructing the obvious signals projected and re-defining the concept to produce silhouettes that acknowledge the past, have a sense of the future and recognises that their are no limits or boundaries to fashion just to ourselves......

....she uses the female figure merely as a reference point at neck, waist and ankles, filling in the gaps with exquisitely fashioned, dramatic yet simple shapes - brave, bold and beautiful..... - Jennifer James,  journalist

Samantha Cole London has produced a high street range for the biggest online UK retailers ASOS.COM, she is also developing a diffusion range to complement her high end range which will also be available in stores an online Autumn 09. SCLs focus is on the continued development of her womenswear brand that caters to image conscious, confident, independent discerning women who dare to be different, set-apart, unapologetic and enjoy a cosmopolitan lifestyle.

Samantha Cole has already created a cult following and is definitely a designer to watch - clutchmagonline.com